A billboard in Chico depicting a topless man in bed trying to sell real estate has been taken down after the man on the billboard, real estate agent Nate Smith, became concerned about his image.
But before Smith took it down, the billboard definitely had some people talking around Chico.
It shows real estate agent Smith without a shirt on, lying in a bed, holding a Century 21 "open house" sign and saying "Real Estate Nate can sell your house in his sleep... so jump on in."
Fast forward to Tuesday and you can see it has already been replaced.
“My intent was sarcasm, lighting things up, have fun, and it's a joke,” said Smith.
Smith was the one who decided to put up the billboard and then he decided to take it down.
He says he was inspired by the movie "I Love You, Man" where a real estate agent's friend has the same kind of humor.
“I was just really inspired by that billboard and his advertising and the way it caught people's attention,” said Smith.
Smith said it did just that and he got a lot of feedback – both positive and negative.
“I knew I was going to get some negative reaction as well. So with the respect of my profession and colleagues, I thought it would be best to take it down,” said Smith.
Smith told us that the majority of the negative comments came from the baby boomer generation but he said that's not going to stop him.
He revealed more of these kinds of billboards are on their way to Chico but he would not say what they are going to be.
“You're going to have to wait and see,” said Smith.
Smith said he has two more billboards coming in June. One will be at the same place on the corner of the Esplanade and East Avenues and the other will be on the Skyway coming into Chico.
We tried calling Century 21 to ask what they think about the billboard but they didn't return our calls.