Chico's Sierra Nevada Brewing company went beyond beer today host its first Innovation Challenge.
Companies from all over the West Coast traveled to Chico to share their ideas.
40 of the most creative minds battled it out today to win the Innovation Challenge Globe Awards.
Businesses from Los Angeles, San Diego and San Francisco to local businesses in Chico shared their ideas of how their product are the most innovative.
Competitors got a chance with a 6 minute presentation to present how and why their product would change the world.
A Chico based company called AGG Biotics produces a kind of "good bacteria" pro-biotic liquid they say can improve soil and provide clean water.
They say this conference gives a chance for a bigger audience to see their work.
"The purpose of this conference is to bring people like myself together with venture capitalist and other decision makers," says contestant Craig Alder with AAG Biotics. "They might leverage out that idea to a broader audience."
Innovate North State is the company that puts on the contest and says Sierra Nevada has been more than generous with this contest.
Sierra Nevada hopes they can keep this contest going for many years to come.