The California Department of Forestry and Fire Protection is sending out the water-saving message by way of a graphic poster.
The image is making the rounds for all to see on the California water conservation website. CAL FIRE officials said it is not just for department eyes only.
It reads, “A gallon wasted here … is a gallon lost here.” It shows two images of both a faucet and a firefighter trying to suppress some roaring flames.
CAL FIRE Shasta-Trinity unit Battalion Chief Lance Berry said it is to remind people and employees to use water conservation techniques.
They are pushing the message that every drop saved now can help down the road during the summer fire season.
Regarding the serious imagery of the poster, Berry said it is necessary to get their point across.
“I wouldn't go so far as to call it a scare tactic. I would just say it's just something to take it very seriously."
"To me, I look at that image and I think it's a great reminder for our employees to look at that and say, ‘yeah that's right - I need that water,’” Berry said. “I wouldn't go so far as to call it a scare tactic. I would just say it's just something to take it very seriously."
The fire numbers are staggering in the Shasta-Trinity area this winter.
Berry said in January and February of 2013 they saw just nine fires that burned roughly six acres. In 2014, there were 37 fires that burned about 25 acres. It is a huge increase that is leading the department to add more staffing these months.
Berry said his unit is trying to recognize places where they use water but do not necessarily have to. That includes washing the vehicles and stopping landscaping at the stations. He said it is unfortunate because they take pride in the look of their equipment and facilities.