The California Health Collaborative's Smoke Free North State Program is asking Chico businesses to compete with one another by cleaning up cigarette butts and installing no-smoking signs in an attempt to spread awareness and keep sidewalks clean.
The collaborative is offering businesses an incentive to keep their entryway's free of cigarette butts in what they're calling the Smoke Free Entryway MVP Competition.
Businesses are encouraged to take pictures of how they're working to keep their business fronts free of cigarette smoke and litter.
Pictures will be posted on the Health Collaborative's Facebook page and whoever gets the most likes will earn a free lunch for their business.
Participants have already received positive feedback for their efforts but it's more than just keeping things clean and up to code.
"The point is to also spread awareness," said Mackenzie Juvenal, a health educator. "Most importantly we want to be sure that people are educated in not only just the smoking laws here, but the dangers of smoking and second hand smoke."
The challenge and free lunch for as many as 10 people is offered each month this year.
The deadline for April is the 25th.
For more information on how to get involved in the challenge, businesses can contact Mackenzie Juvenal via email.