Chico sports radio listeners won't have much to turn to after 101.7 FM and AM 1340 switched from FOX Sports Radio to a music station.
Deer Creek Broadcasting of Chico was sold to Huth Broadcasting of Marysville back in June, and Tuesday morning they killed their feed for FOX Sports radio.
They are already hearing from media outlets and from concerned listeners, like Casey Muligian.
"Jay Mohr is the best!," says Muligian when he heard the news. "Are you kidding me?! Now you're going to put it on some light rock?! Believe me, everybody and their brother is not going to be happy."
What's more, the station is the only place on the radio dial to turn to for Giants games.
"They don't have giants games? Oh, that's ridiculous," says Rick Sufuentes, a loyal Giants fan and Chico resident. "What about all the Giants fans up here? That's ridiculous. I mean, I'm going to be bummed. You got to listen to the giants games during the day games."
Though he could not speak for the new owners, Deer Creek General Manager Dino Corbin says it most likely comes down to money.
"At the end of the day, I think they believe that the direction they're going is going to be more profitable to them than sports-talk at this point in time," Corbin says.
But fans of local sports need not fear, AM 1290 (KPAY) will still cover many local teams.
"We'll still have Chico State athletics, we'll still have Almond Bowl," Corbin says, "and we'll look at other venues as time and the next seasons roll around. Which could include Butte College."
They'll also still cover sports news in the morning with Mike Baca.
Corbin doesn't disagree with Huth Broadcasting's decision since it all comes down to what is best for business.
But, like many of the listeners he's heard from Tuesday about the change, he'll miss what the station had to offer.
"Oh I love fox sports," he says. "I love Dan Patrick, I listen to all of it. And sure I'm going to miss it."